• Is RIM Behind the Embarrassing Wake Up Stunt?

    UPDATE: RIM Australia issued a statement this morning May 1 9:20 AM AEST, with Richelle Gillett, Account Director from Spectrum Communications for Blackberry confirming:

    “We can confirm that the Australian ‘Wake Up’ campaign, which involves a series of experiential activities taking place across Sydney and Melbourne, was created by RIM Australia. A reveal will take place on May 7th that will aim to provoke conversation on what ‘being in business’ means to Australians.”



    Two days ago, Mumbrella posted an article pondering whether Samsung was responsible for the embarrassing Wake Up campaign that featured a paid for protest in front of the Sydney Apple store.

    Mumbrella carefully chose the words "Samsung Galaxy launch believed to be behind ‘Wake up’ teaser campaign" (my emphasis added), but that didn't stop The Next Web from claiming Samsung responsible, and from there, the story bounced to Cult of Mac, Daring Fireball, The Loop, and even MacTalk without anyone checking the facts.

    As the story grew, comments on each article pointed out the timing for the countdown calendar on the Wake Up teaser page missed the expected launch of the Galaxy S3 (or New Galaxy, or whatever it's called) by a few days. This timer was the original "smoking gun" linking the campaign to Samsung, but who cares about the facts when telling a good story?

    Yesterday, according to Slashgear, Samsung publicly denied they were responsible for the stunt. So who is behind it?

    James Croft, from our own Mactalk Podcast, looked through the source code of the Wake Up page and spotted something interesting:

    Code:
    http://fls.doubleclick.net/activityi;src=2215527;type=black822;);
    This bit is relevant:

    src=2215527;type=black822

    That SRC value is a Doubleclick account identifier. Throw that back into Google:

    https://www.google.com.au/search?q=%...ick%22+2215527

    ...and you get a bunch of hits on the RIM AU website.

    In those search results there's also a single forum post on AppleInsider from a guy who also spotted this source code.

    So it appears* it's Poor Old RIM who put together this embarrassing campaign. It's heartbreaking that even when RIM try something cool, they end up screwing it up so badly that no-one even imagines it could be them.

    It's also worth noting that Blunty, the lucky man who just happened to be at the Apple store to capture the video of the protesters, has worked with Blackberry in the past. He posted a three part glowing preview of the Blackberry Playbook in the lead up to its Australian launch.

    If RIM does turn out to be responsible for this campaign, Samsung owes them a beer. They've had a bunch of free publicity over the last few days, and they'll get a few more days of free publicity when the retractions come through. Not to mention all the Android sites who'll be able to (rightly) make fun of the Apple blogosphere for leaping to conclusions. As for RIM, I wish them all the best...


    *Before this theory gets out of hand, remember, I have no proof beyond the Doubleclick ID in the source code.
  • Dropdown

  • New Forum Posts

    JadeKris

    iPhone Music Transfer without iTunes

    Import Music Using 3uTools

    JadeKris 27th April 2017, 04:42 PM Go to last post
    Turps

    Homekit What devices are out there?

    I am looking at get some wifi controlled devices. Would prefer something that works in with home kit. So that excludes Wemo.

    Not after controlling

    Turps 27th April 2017, 01:41 PM Go to last post
    JadeKris

    3uTools is great

    3uTools is great

    JadeKris 26th April 2017, 08:27 PM Go to last post
    fenna

    Transfer Data from iPad to Mac

    For iPhone or ipad users, if you want to transfer or backup data to pc or Mac computer, you can use direct data transfer tool, itunes doesn’t allow us

    fenna 26th April 2017, 01:13 PM Go to last post
    fenna

    Image recovery

    Without backup file that you can recover from, I think it is a good method to try recovery tool.
    You can have a try, usually, they can help you

    fenna 26th April 2017, 12:45 PM Go to last post
    fenna

    How to recover lost photos from phone ?

    If you don't have backup files, use a data recovery tool to recover them, I think some iphone data recovery sofwares can help you recover deleted or lost

    fenna 26th April 2017, 12:38 PM Go to last post
    kaisersozay

    Admin password not accepted

    An interesting development which might help others... just before I hooked up the new Firewire cable, I noticed it looked odd and to my surprise, found

    kaisersozay 21st April 2017, 04:31 PM Go to last post
    buaphon

    TunesKit Officially Releases Free Video Cutter for Windows and Mac

    Hi I've got problem with my mac iOS 10.11 can't print to Fuji Documents Centre III 2007 ? Do you have any idea about this.?

    buaphon 20th April 2017, 07:04 PM Go to last post
    kaisersozay

    Admin password not accepted

    Finally got myself a FireWire cable to connect my Mac Mini to her MacBook and try Target Mode. Inadvertently held down Command T on her MacBook and it

    kaisersozay 18th April 2017, 05:14 PM Go to last post
    VirtualBob

    iPhone stops sending emails on IOS 10

    I have an iPhone 5c that I recently upgraded to iOS 10 and now it won't send emails. No issues previously. Does anyone know if this is a know issue and

    VirtualBob 18th April 2017, 07:55 AM Go to last post