• Is RIM Behind the Embarrassing Wake Up Stunt?

    UPDATE: RIM Australia issued a statement this morning May 1 9:20 AM AEST, with Richelle Gillett, Account Director from Spectrum Communications for Blackberry confirming:

    “We can confirm that the Australian ‘Wake Up’ campaign, which involves a series of experiential activities taking place across Sydney and Melbourne, was created by RIM Australia. A reveal will take place on May 7th that will aim to provoke conversation on what ‘being in business’ means to Australians.”



    Two days ago, Mumbrella posted an article pondering whether Samsung was responsible for the embarrassing Wake Up campaign that featured a paid for protest in front of the Sydney Apple store.

    Mumbrella carefully chose the words "Samsung Galaxy launch believed to be behind ‘Wake up’ teaser campaign" (my emphasis added), but that didn't stop The Next Web from claiming Samsung responsible, and from there, the story bounced to Cult of Mac, Daring Fireball, The Loop, and even MacTalk without anyone checking the facts.

    As the story grew, comments on each article pointed out the timing for the countdown calendar on the Wake Up teaser page missed the expected launch of the Galaxy S3 (or New Galaxy, or whatever it's called) by a few days. This timer was the original "smoking gun" linking the campaign to Samsung, but who cares about the facts when telling a good story?

    Yesterday, according to Slashgear, Samsung publicly denied they were responsible for the stunt. So who is behind it?

    James Croft, from our own Mactalk Podcast, looked through the source code of the Wake Up page and spotted something interesting:

    Code:
    http://fls.doubleclick.net/activityi;src=2215527;type=black822;);
    This bit is relevant:

    src=2215527;type=black822

    That SRC value is a Doubleclick account identifier. Throw that back into Google:

    https://www.google.com.au/search?q=%...ick%22+2215527

    ...and you get a bunch of hits on the RIM AU website.

    In those search results there's also a single forum post on AppleInsider from a guy who also spotted this source code.

    So it appears* it's Poor Old RIM who put together this embarrassing campaign. It's heartbreaking that even when RIM try something cool, they end up screwing it up so badly that no-one even imagines it could be them.

    It's also worth noting that Blunty, the lucky man who just happened to be at the Apple store to capture the video of the protesters, has worked with Blackberry in the past. He posted a three part glowing preview of the Blackberry Playbook in the lead up to its Australian launch.

    If RIM does turn out to be responsible for this campaign, Samsung owes them a beer. They've had a bunch of free publicity over the last few days, and they'll get a few more days of free publicity when the retractions come through. Not to mention all the Android sites who'll be able to (rightly) make fun of the Apple blogosphere for leaping to conclusions. As for RIM, I wish them all the best...


    *Before this theory gets out of hand, remember, I have no proof beyond the Doubleclick ID in the source code.
  • Dropdown

  • New Forum Posts

    Dougie

    help to purchase functional wireless keyboard for ipad air

    Hi , there a literally dozens of wireless keyboards on the market for sale. Which one do I spend my money on ?
    Can you help with your recommendations.....It

    Dougie Today, 09:48 AM Go to last post
    Kennard

    Switch from 10.6.8 to Sierra

    I was advised to do erase and clean install

    I would like to upgrade to Sierra from 10.6.8 ( 2.3GHz, i5, 4GB memory) Macbook Pro 2011 but

    Kennard 24th March 2017, 08:34 AM Go to last post
    POMMIER45

    How to Fix a Wet Phone and What You Should Never Do?

    Water damaged phone needs care when handling. The main cause of permanent damage to phones that have been exposed to the wet stuff is the immediate behavior

    POMMIER45 23rd March 2017, 03:13 PM Go to last post
    Egspriinn

    iPhone Music Transfer without iTunes

    For iPhone users, iTunes is one of the most powerful tool to transfer data from iTunes to iPhone. However, you can use a professional iPhone transfer

    Egspriinn 21st March 2017, 01:27 PM Go to last post
    Alex_Santos

    Colour Classic - Analog Board Repair

    I know that it's too late for you Michael but I am posting images for posterity's sake.



    I am editing this message because

    Alex_Santos 20th March 2017, 09:09 AM Go to last post
    MadKiwi

    How to Restore iPhone Without iTunes?

    Can the mods just shut this place down? All that seems to be posted these days is advertising crap like this - face it MacTalk is dead.

    MadKiwi 20th March 2017, 06:48 AM Go to last post
    MadKiwi

    Faulty fan plug on logic board

    Contact Apple directly, if it is only just out of AppleCare thet might come to the party

    MadKiwi 20th March 2017, 06:47 AM Go to last post
    MadKiwi

    How to Convert iTunes Movies to Android Phones and Tablets

    Can the mods just shut this place down? All that seems to be posted these days is advertising crap like this - face it MacTalk is dead.

    MadKiwi 20th March 2017, 06:45 AM Go to last post
    amyliao

    How to Convert iTunes Movies to Android Phones and Tablets

    iTunes as the world's biggest digital content store, also attracts many android fans to buy or rent movies, songs or iBooks here. However, the problems

    amyliao 15th March 2017, 09:44 PM Go to last post
    amyliao

    How to Convert iTunes DRM M4V to MP4

    Why we need to convert iTunes M4V to MP4

    To put it another way - What is M4V? Generally speaking, M4V is a DRM-protected video format originally

    amyliao 15th March 2017, 09:39 PM Go to last post