Last week, Amazon CEO Jeff Bezos introduced the new Kindle reader and Kindle Fire lineup from Santa Monica, CA. The
keynote provided an insight into the company's future as it delves deeper into new markets, integrating hardware with existing services and tackling established leaders including our friends at Apple. Bezos states that the company aims to "above all else, align with customers" and that consumers "don't want gadgets anymore". One question arises, is Amazon growing up to be the younger brother of Apple?
...