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As you might expect there is a lot of Apple Watch stories starting to pop up. Kicking us off this morning is a New York Times piece regarding steps to preserve power. According to the times the Watch will feature a called Power Reserve, which will make the device display the time only. The story also details how staff have been able to wear the device in public during testing, ...

It is time to set your alarms and get excited MacTalkers. Apple has announced an event for 9 March titled “Spring forward”. At this stage the Apple Watch is likely to be the focus. It is possible that we may also get a look at the rumoured 12-inch Retina MacBook Air at the event. As has been the case with the last few events, Apple will be live streaming it all right from their website.
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As part of the pre-launch hype for the Apple Watch the device is featured in multi page spread in Vogue Magazine. Now I am sure you all have a copy of that right next to you, in fact many of you were reading it no doubt before you started on this fine piece of writing. An interesting feature of the ads is that the pictures of the Watch are actual size, so if do can get your ...

Mark Gurman of 9to5Mac has been hitting his sources up again and this time has an exclusive on upcoming changes to the Genius bar and the way it works for appointments. The high level overview is that walk up customers will now have their issue logged and assigned a priority. They will then provide a phone number and be contacted on. The customer will receive three texts, one confirming ...

Yesterday saw reports that the iOS beta program will be opened up the public. Whilst that might be the case, it won’t be with beta 2 of iOS 8.3, which went live to developers overnight. In addition to the iOS beta Apple also issued a beta update for the Apple TV.

On top of the iOS and Apple TV releases, developers also received the latest OS X beta, being 10.10.3. Both the iOS and OS X betas ...

We start a new week of morning news with the story that Apple may be about to adopt a public beta for future iOS updates. The report comes from 9to5Mac and is said to be part of a move to eliminate bugs before general release of iOS updates. We have of course seen the public beta used for OS X in the recent Yosemite upgrade. The beta will be handled by the public AppleSeed program and is expected to launch in mid-March.

The possible Apple Car continues to get a lot of attention, with this time ...

It is congratulations all round at Apple today as it topped the Fortune Worlds Most Admired Companies for the 8^th year running. Right behind Apple was Google, surpassing Amazon who also fell behind Berkshire Hathaway. Apple topped all nine components of the survey. The results come from a survey of 4,104 executives, directors and financial analyst.

If you read the reports ...

Many might be getting excited about the idea of Apple making an Apple branded car, but not every one is convinced. Case in point, Macrumors reports on a Bloomberg interview with former General Motors CEO Dan Akerson. Among the points Akerson makes is the high level of regulatory and safety requirements the industry faces. Also he belives that “They'd better think carefully ...

If you have an Apple device with Touch ID then you likely have grown to love it. Well you might be about the see it in a lot more places, with 9to5Mac picking up a report from a blog that Touch ID may be coming to a Mac near you shortly. In the short term this is said to be the MacBook range and in particular the rumoured Retina MacBook Air 12-inch. This according to the report will ...