• Thursday Morning News



    As is usual in the aftermath of an Apple event we are seeing executives start popping up in interviews. The latest is the boss himself Tim Cook. He has sat down with Fast Company and given a wide ranging interview. As you might expect the Apple Watch gets a fair bit of attention. Interestingly Cook makes the point that they haven’t really set any numbers but given it needs a iPhone 5, 6 or 6 Plus to work , which creates a natural ceiling for sales.

    Now if you don’t want to read the whole thing, short attention span anyone, then you might want to check out the Cult of Mac 8 things we learned from Tim Cook’s interview with Fast Company”.

    Meanwhile the possible plans for how Apple stores will deal with Apple Watch customers are beginning to emerge. 9to5Mac report that there will be 10 try on stations and each customer will be allocated 15 minutes. It will be interesting to see what the launch day hype will be like for the watch, personally I expect some lines but nothing like the iPhone 6 launch.

    What is next for Apple is of course something that a lot of people are always trying to figure out. Of late talk of an electric car has been the centre of attention. Macrumors however also are carrying a piece on a small team at Apple working on Augmented Reality projects. Before you get too excited, the report is based on Piper Jaffray analyst Gene Munster, a real Apple TV anyone, and even he is saying augmented reality may be up to a decade away from prime time.

    Apple has been shooting through updates of OS X Yosemite a lot lately. That doesn’t mean however that they have forgotten about earlier versions of OS X. Last night they seeded new betas of Mavericks and Mountain Lion to developers. So if you are running one those hopefully an update is not to far away.

    That is all the new today, I had delayed it to see if anything bubbled up late but alas no.

    See you all tomorrow.

    Cheers
    Shaun
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