• Thursday Morning News

    A company the size of Apple uses a lot of electricity, particularly at its US data centres. 9to5Mac reports that speaking today at a Goldman Sachs conference Tim Cook announced that Apple was going to build a solar farm in Monterey County in California.

    The farm will be big enough to offset all of the companies operations in California, including all the retail stores and the new Apple 2 capmus. The farm will cost around US$850M to build. It will generate 130 megawatts.

    “We know at Apple that climate change is real… our view is the time for talk is past and the time for action is now… we’re now running all of our data centres… off renewable energy.. Just today we’re announcing our biggest, boldest and most ambitious project ever…building a solar farm in Monterey County…”

    To build the farm Apple will be partnering with First Solar who released a statement saying “Apple has committed $848 million for clean energy from First Solar’s California Flats Solar Project in Monterey County, Calif. Apple will receive electricity from 130 megawatts (MW)AC of the solar project under a 25-year power purchase agreement (PPA), the largest agreement in the industry to provide clean energy to a commercial end user.”

    The farm is expected to be completed by the end of 2016, around the same time as the new Campus.

    Apart from the Solar announcement, Macrumors notes that Cook also spoke about the intention Apple has for the Apple Watch. In short, they want to change the way people live their lives. “If you think about the MP3 industry, we weren't the first company to make an MP3 player, there were lots of companies in this. They weren't used very much. They were fundamentally hard to use -- the user interface was bad and you almost needed a PhD to use them. They're not memorable. [...]

    “I see the smart watch category very much like that. There are several things that are called smart watches, but I'm not sure you could name any. There hasn't been one that changed the way people live their lives. At Apple, that's our objective. We want to change the way you live your life.”

    Macrumors is also carrying an interesting piece on data usage, that finds the iPhone 6 Plus owners are using twice as much data as iPhone 6 owners. Another interesting stat is that iPhone 6 owners are using ten times as much data as 3GS owners use. As they note not surprising given the different speeds on those devices. The data comes from Citrix and they believe indicates that people are using their iPhone 6 Plus phones as tablets.

    Apple has now confirmed on the Aperture page at its site that when the new Photos launches, Aperture will be removed from the App store. Whilst not unexpected it is still kind of sad to see it writing.

    Many of us, me included, use fitness bands. However a new report may see us saving our money, as it finds that smartphones are just as good at the tracking and in fact in some cases are slightly better. Cult of Mac tell us that the report was prepared by the Perelman School of Medicine and the Center for Health Incentives and Behavioral Economics at the University of Pennsylvania.

    Lastly iMore bring us up to date on the latest statistics on iPhone thefts. It seems the addition of the activation lock is having a pretty big impact on the numbers of stolen phones. Thefts are down 40% in San Fransisco, 25% in New York. And those numbers weren’t just confined to the U.S. with London also seeing thefts drop in half.

    So we will leave you there and see you for the final news for this week tomorrow.

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