• Thursday Morning News

    Apple reported its record financial results for Q1 2015 and it is fair to say they were an impressive set of numbers. Sales of US$74.6 billion and net profit was US$18 billion. The breakdown in sales was also some impressive numbers lead by the iPhones, which saw 74.5 million units sold during the quarter. iPad sales were 21.4 million units while Mac sales were 5.5 million units.

    “We’d like to thank our customers for an incredible quarter, which saw demand for Apple products soar to an all-time high,” said Tim Cook, Apple’s CEO. “Our revenue grew 30 percent over last year to $74.6 billion, and the execution by our teams to achieve these results was simply phenomenal.”

    On the subsequent earnings call Cook also touched on some interesting points. He confirmed that the Apple Watch would launch in April. 9to5Mac report that he also addressed the falling iPad sales, which were down 18% year on year and had a 22% fall in revenue. “There’s probably some level of cannibalization that’s going on, with the Mac on one side and the phone on the other.” Was Cooks observation of the impact of larger phones and the MacBook Air on the iPad. He also indicated that people upgraded their iPad less frequently than their iPhone, putting the number “somewhere between” the 2 year upgrade cycle of the iPhone and the 5 year upgrade cycle of the Mac.

    Meanwhile Macrumors picked up on the discussion regarding Android switchers during the earnings call. During the call, Cook mentioned that the iPhone 6 and 6 Plus brought the highest Android switcher rate over the course of the last three years and that there's still a lot of opportunity to see growth as only a "small fraction" of existing iPhone users (in the low teens) have upgraded to a new device.

    For the rest of the highlights from the call Cult of Mac has a handy 7 biggest revelations from the call, which covers the watch, Apple Pay, more magic to come, iPhone 6 v iPhone 6 Plus, Tim Cook and his Apple Watch amongst a couple of other items.

    Cult of Mac also reports that the official cast of the upcoming Steve Jobs movie has been announced by Universal pictures. Despite a few bumps on the way, there are some impressive names on the list.

    So plenty to sink your teeth into today and perhaps some time to ponder just what that “More Magic to come” may mean.

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