• Friday Morning News

    Happy Friday MacTalkers!

    So, it has been a busy week on MacTalk. We have started to get a merry band of members together to begin populating this Front Page with great content. We always looking for more people to get involved, so if you want to stick your hand up, say so in the comments below.

    Onto the news:

    Apple’s new beat
    Apple is looking to expand its iTunes Radio service by the looks of it, with speculation overnight about a possible acquisition of Beats Electronics.

    The headphone and a music streaming service company was created by Jimmy Iovine and Dr Dre and according to the Financial Times is in line to be absorbed by the Cupertino giant for US$3.2 billion.

    “Apple will acquire Beats' streaming music service, which launched this year, and its audio equipment business, which includes its brand of headphones and audio equipment. The Beats management team will report to Mr Cook, said people familiar with the deal,” the report states.

    Beats Electronics produces the popular Beats by Dr Dre headphones among a range of consumer headphones and speakers, but also run a music streaming service, Beats Music, in a similar manner to Apple’s iTunes Radio, Spotify or Pandora.

    While Apple may not acquire the company, if it were to, it would be a clear indicator of the company’s intent on music streaming. iTunes Radio is currently only available in Australia and the US, a situation Apple would be trying to fix.

    Jony awarded
    Apple’s favourite Brit, Jony Ive, has been honoured with a Lifetime Achievement Award from San Francisco’s Museum of Modern Art. The design chief at Apple is to be given the Bay Area Treasure Award for his hand in the development in the iPod, iPhone, iPad, Mac and iOS 7 since beginning at Apple in 1992.

    The award will be presented on Thursday 30 October with tickets to the event ranging from US$400 to US$1250. The presentation will also feature a talk from Ive.

    Home court advantage
    Android is unstoppable if Apple focuses solely on the courtroom, Samsung’s attorney has said in the wake of the Samsung versus Apple trial in California.

    The trial ended last weekend end with a sizeable US$119 million being awarded to Apple, after the jury found Samsung guilty of using three Apple patents without consent.

    In an interview with CNET, Samsung attorney John Quinn believes the patent war will end shortly, with Android reigning supreme.
    “Up to this point, I think Apple really hadn't given up hope [it] could cripple Android somehow,” Quinn said. “This has got to be the last straw. They've got to realise they're not going to slow Android down by suing people.”

    While Android holds the majority share of most smartphone markets, a sizeable number of these are cheaper smartphones that run old Android versions. Apple tried to respond to this last year, launching the cheaper iPhone 5c, but failed to price the coloured-phone low enough to capture the first-time smartphone buyer.

    Despite the reputation Apple has for quality and useability, it will have to make a greater effort to get smartphone buyers into the ecosystem before they experience and become familiar with Android.

    Have a lovely weekend!

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