• Thursday Morning News

    What is happening in the Apple world at the moment? Apple’s public relations VP is retiring; the iPad is still highest ranked tablet for consumer satisfaction and the iPhone 6 is heading our way in September.

    Foxconn iPhone 6 or Pegatron iPhone 6?
    Apple supplier Pegatron has received word from Apple to produce 15 percent of the 4.7in iPhone 6 orders ahead of a September launch according to Taiwan’s Industrial and Commercial Times.

    The company produced a sizeable proportion of Apple’s iPhone 5c last year and is expected to produce 50 million iPhones in 2014, including iPhone 6, iPhone 5c and iPhone 4s models.

    Fellow Apple supplier Foxconn, which has a new plant in Kunshan, in eastern China, has produced the majority of iOS devices for Apple and will also produce Apple’s next generation iPhone.

    The next iPhone is rumoured to come in two sizes of 4.7in and 5.5in displays. Both smartphones are thought to feature a thin bezel, new processor chip and improvements to the camera. Apple has made slow progress towards larger screens, but it is thought that the success of recent Samsung Galaxy and Nexus smartphones has persuaded Apple to reconsider.

    Speaking of the iPhone 6, fellow Taiwanese Apple supplier Taiwan Semiconductor Manufacturing Company (TSMC), has reportedly produced the first series of Touch ID fingerprint sensors for the next-generation Apple smartphone and the next two tablets, the iPad mini 3 and iPad Air 2.

    While the iPad mini suits the technology, I am not sure whether users of the larger iPad will choose to use the fingerprint scanner, but the addition of extra security and quick access to their tablet will certainly appeal to some.

    iPad satisfaction
    US consumers have ranked Apple’s iPad as the best tablet on the market for the third year in a row. The satisfaction study by JD Power gave Apple a score of five out of five, with the next placed tablets from Samsung, Asus and Amazon given a rating of three out of five.

    The overall satisfaction of tablets has continued to drop this year, however, with the average score falling from 835 out of 1000, to 821 this year. The score was 853 in 2012.

    JD Power telecommunications services director Kirk Parsons believes the addition of cheaper tablets has altered the rankings.

    “Price has significantly impacted the marketplace. The average purchase price continues to drop and consumer expectations of tablet performance and features are different than they were for past products,” Parsons says.

    “Subsequently, overall satisfaction has declined, especially with ease of operation, as navigation features and functions have changed."

    Retiring PR
    While this week we saw a new face in the Apple ranks, we also are saying goodbye to another. Long serving public relations chief, Katie Cotton is ending her position as the VP of worldwide corporate communications after almost 20 years in the company’s public relations department.

    According to Re/Code, Cotton has been a key player in guarding the Apple executive team from media hounding.

    “Katie has given her all to this company for over 18 years,” Apple spokesman Steve Dowling said in a statement. “She has wanted to spend time with her children for some time now. We are really going to miss her.”

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