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3076696
31st March 2010, 05:44 AM
Not sure if any of you guys had seen this but 9to5mac tweeted this pricing table the other day on 9to5mac ? (9to5mac) on Twitter (http://twitter.com/9to5mac)

http://img440.yfrog.com/img440/5955/szq.png

What do you guys think of these prices, and if they are real will you be getting one?

MrJesseRoss
31st March 2010, 05:49 AM
Isn't that the same grid that was doing the rounds last month?

gamblor
31st March 2010, 07:45 AM
They certainly look feasible. They are around $100 more expensive than a direct currency conversion, which looks normal and realistic for Apple AU's pricing of similarly priced products.

I'm looking at the Wifi + 3G, but want to wait and see how that compares to a WiFi + Prepaid MiFi from Virgin Mobile.

xpv43
31st March 2010, 09:30 AM
Why would the 32GB be $130 more than the 16GB, but the 64GB only $50 more than the 32GB?

Seems fishy to me... If that's right, why would anyone bother with the 32GB?

Japester
31st March 2010, 09:36 AM
I think $649AU for the entry level is entirely reasonable. I fully expect to pay that figure.

Geoff3DMN
31st March 2010, 09:41 AM
Why would the 32GB be $130 more than the 16GB, but the 64GB only $50 more than the 32GB?

Possibly because the 16Gb has one memory module and the 32gb and 64gb have dual memory modules (or chips depending upon how the internals are designed).

I'm further assuming that the cost difference between the various module (or chip) capacities is fairly minimal but that the cost (of each module/chip) doubles with dual modules.

That is one possible reason at least.

macsyd
31st March 2010, 10:03 AM
Why would the 32GB be $130 more than the 16GB, but the 64GB only $50 more than the 32GB?

Seems fishy to me... If that's right, why would anyone bother with the 32GB?

Basic marketing... decrease the marginal cost of jumping to the next model up so that you spend more than you originally intended to. Don't be sucked into the idea that pricing reflects the costs of the components! The pricing structure isnt there to sell lots of the 32GB!

Simplified example of the thought process:
Johnny enters store to buy Widget for $50
Salesman Jane says you can buy the bigger, faster widget for only $10 more.
Johnny thinks this is reasonable, even though it stretches the budget. He agrees to buy the bigger, faster widget for $60.
Salesman Jane sees that Johnny likes bigger and faster widgets. She mentions that Acme Widgets makes an even faster widget. Johnny initially says no, I dont need it. Jane mentions that it's only another $5.
Johnny rationalises in his head that the $5 extra is a stretch, but if he puts it on his credit card he can pay for it next month anyway, and if he doesn't buy he will regret it later.
Johnny has spent $15 more than he originally intended - Jane gets a bigger commission and the extra revenue for Acme Widgets is cream!

tcn33
31st March 2010, 10:13 AM
There's a $100 USD difference between each model of iPad in the US, so I don't think you'll see anything less than $100 AUD difference between each model here.

OziMac
31st March 2010, 11:24 AM
And factor in the missing 10% GST that isn't included in retail US prices (unless you're lucky enough to be in New Hampshire).

16GB: USD499 + 49.9 = USD548 = AUD596
32GB: USD599 + 59.9 = USD659 = AUD717
64GB: USD699 + 69.9 = USD770 = AUD838

So the price for the 16GB seems entirely reasonable, all factors (including the now-smaller Apple Australia premium). It's possible that the 32GB price is also in range.

However, that 64GB price is dreaming. There's no way any new Apple product would actually be cheaper here than in the US after accounting for tax. It's far more likely that the 64GB will be priced at $899 (I'd have even thought $879 to be reasonable). Happy to be proven wrong, but these numbers don't add up.

wholikespotatoes
31st March 2010, 12:13 PM
Sounds funny... but I don't see Apple pricing a product at $779.

Geoff3DMN
31st March 2010, 12:24 PM
Sounds funny... but I don't see Apple pricing a product at $779.

I'm hoping they price one of them at $666 :)

MightyAtom
31st March 2010, 12:34 PM
Sounds funny... but I don't see Apple pricing a product at $779.
What like the Mac mini on the Edu store? Is it the 79 you have an issue with? Don't go looking at the price of the iPod shuffle or iPhone 3GS

Lutze
31st March 2010, 01:03 PM
I'm hoping they price one of them at $666 :)

$666.66 (like the Apple I)

dotnet
31st March 2010, 01:19 PM
There's a $100 USD difference between each model of iPad in the US, so I don't think you'll see anything less than $100 AUD difference between each model here.

Exactly. In this scenario, AU$899 for the 64GB seems far more plausible (if you choose to believe the 16GB and 32GB prices).

Cheers
Steffen.

Lutze
31st March 2010, 01:51 PM
Current exchange rate straight conversion is A$545 for the 16Gb WiFi only model, then add 10% GST and it's A$599 - With the margins being flexible and Apple really wanting this to be a hit I think that A$619 - A$645 are possible.

Compare the pricing on Aperture (the latest product to be sold, one that Apple is keen to sell.) They want the iPad to be a hit.

yinyang
31st March 2010, 02:09 PM
Current exchange rate straight conversion is A$545 for the 16Gb WiFi only model, then add 10% GST and it's A$599 - With the margins being flexible and Apple really wanting this to be a hit I think that A$619 - A$645 are possible.

'Healthy' margins are already built into the AU$545 (or US$499), so any additional margin for Aus is really icing on an already rich cake ;)

Lutze
31st March 2010, 02:25 PM
'Healthy' margins are already built into the AU$545 (or US$499), so any additional margin for Aus is really icing on an already rich cake ;)

Wrong price to quote - A$599 is the correct price. You cannot forget the 10% GST.

I'll be extremely surprised if the iPad sells for A$599 here in Australia. Surprised, but not unhappy, of course!

gareth
31st March 2010, 02:34 PM
well if those prices are right i will get the 64GB, 32GB more space for 50 dollars.

OziMac
31st March 2010, 02:55 PM
Current exchange rate straight conversion is A$545 for the 16Gb WiFi only model, then add 10% GST and it's A$599 - With the margins being flexible and Apple really wanting this to be a hit I think that A$619 - A$645 are possible.

Compare the pricing on Aperture (the latest product to be sold, one that Apple is keen to sell.) They want the iPad to be a hit.

Agree with the sentiment, but I think Apple are sure enough of themselves (some might even say 'arrogant') to know that it doesn't matter how they price it - people will buy it. Particularly for the first couple of generations before it becomes a commodity, I don't think their past behaviour would indicate that they would be any more aggressive with the price than they already have been with the US prices (which are pretty aggressive already).


'Healthy' margins are already built into the AU$545 (or US$499), so any additional margin for Aus is really icing on an already rich cake ;)

They always take the icing - it's extremely wishful to imagine Apple ever sharing some of the icing with us poor Aussies. :p

Part of it is also the 'added cost' of doing business here, and part of it is simply that due to the historical value of the dollar, the market expects to have to pay a premium here compared to the US.