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adamjc
18th November 2004, 06:59 PM
Hi All,

I received the Myer Megamart catalogue in the mail today, and was surprised to see, that they are now stocking all Apple Portable (iPod, iBook and Powerbooks, with all accessories) products. All at Apple RRP prices. But for those who work for ColesMyer, a 3% discount is available.

Tried getting through to them earlier today to see if they offer educational discounts, but was on hold for 10 minutes and hanged up. They now have an Apple department and are planning on rolling the Apple Departments into all their stores.

This in my opinion is a huge step for Apple. Getting more of their products into such 'MegaStore's', with stores located around the country including Melbourne, Sydney, Perth and Coorparoo QLD.

Comments on this move would be good. But it is really no surprise to me. I would not be surprised if Dick Smith Electronics start stocking more Apple products in their PowerHouse stores.

This is a great way to raise more awareness that Apple do more then the iPod, as many believe.

Just thought this would be of interest to some.

-Adam

bernie234
18th November 2004, 07:08 PM
Myer's on the Gold Coast has been selling iPods for some time, also Domaine on the Gold Coast has iBooks,Power Books iMacs and other Apple products also

Phillip
18th November 2004, 07:32 PM
I discovered only some Megamart stores down here in Melbourne sell Macs. All of them sell iPods thou. IMO, MegaMart, Myer, and DJs are the only places I want to see Macs. The other stores, I feel, will damage their image.

Exocet
18th November 2004, 07:43 PM
They do not offer educational discounts.

king89
18th November 2004, 08:08 PM
They have an iBook advertised as a 12 inch PowerBook. :P

Paxton
18th November 2004, 08:41 PM
My coffee hit the wall in the sun-room when I saw the Megamart ad in todays Telegraph. I had a flick through, and then there was the Mac page, and the 'upgrade now' part, and that scared the hell out of me. Apple Au are getting desperate to get their products out there obviously, and these larger retail chains are the corridor that Apple have taken, which in a way is good, but it also hurts the bottom line of the smaller retail outlets. Megamart, which is a larger chain will be less flexible in their pricing structure, and won't offer education pricing. I have also recently seen the ads on TV, and every second frame has the Apple quartz background in a lamp iMac, or PMG5 with a aluminum screen. This is good to see our brand in the market place, but not good for the other Authorized retailers of the Apple products.

macmate
18th November 2004, 09:09 PM
yeah i heard this. apple should be shot. i saw a G4 iMac still selling in one for $3799!!!

these people will only give apple a bad name. i also saw an ibook that looked like it had been draged through mud. they really should clean there stock.

horrified.

adamjc
18th November 2004, 09:19 PM
Originally posted by Phillip@Nov 18 2004, 08:32 PM
I discovered only some Megamart stores down here in Melbourne sell Macs. All of them sell iPods thou. IMO, MegaMart, Myer, and DJs are the only places I want to see Macs. The other stores, I feel, will damage their image.
I agree with that.

Only the larger retail chains should be able to stock the Apple PC's.

But, they are going to have to get their act together, and advertise the right product to the right name and price etc. Megamart made a few errors with their ads.

Should be good for the Apple name. Stores like Megamart etc should invest in some trained Apple salespeople to really give potential new PC buyers the right advise and run for their money.


-Adam.

aaron_meredith
18th November 2004, 09:22 PM
My First Post YEY!
I would rather go though the Apple Retail Stores Such as NextByte or CompNow. Theres just something about them, that they are totally dedicated to Apple Products, you can take your products in their netime, and they are always willing to help you out. I am a Coles Myer Staff Member and bought the New iBook G4 last week. i could of got the 3% discount, but chose to spend the extra 50 Bucks on the iBook from The Apple Centre at Chadstone.
I could of bought my iBook from Megamart, but most people will travel to a Apple Centre to get there product, it's just one of the great things with Apple, there not availble everywhere!

ajs
18th November 2004, 09:44 PM
Hi Aaron,

Congrats on your first post and welcome. :D

Please don't take this the wrong way - especially since I have not been a member of this place for that long myself - but the ex-teacher in me feels compelled to point out a few things ...

There's just something about them
could have got/bought
their product
they're not available everywhere!

:( Sorry, I know I can be pedantic at times.

I do hope that you continue to post here though! :)

Snowy28
18th November 2004, 09:47 PM
I saw the Powerbooks and iBooks at the Myer in the city (melbourne) about 4 months ago, and wondered about it.

They had their own set-up, with a whole table devoted to Mac products.

Though, a lot of people will only gain exposure to Macs through this sort of setup, mostly being the people that go to Harvey Norman, Myer, and Megamart for all their electronics.

I would prefer to purchase from a devoted Apple retailer that can provide support, and all they have to know about is Apples, not a hundred different model makes and different product lines ...

aaron_meredith
18th November 2004, 09:48 PM
Na that's cool, i am tired and havnt slept in over 24 hours, thought i would check out if i could find a totally dedicated apple fourm in aus, and i found this great site
:P My spelling and grammer is no where near as good as it should be. I should be better then that as i am in Year 11, and should know my grammer my now!!!

Snowy28
18th November 2004, 09:59 PM
grammar mate, grammar. ;)

Nobody noticed my first post :(

decryption
18th November 2004, 10:01 PM
Apple should just open their own stores and get it over with.
Stop fucking around with pokey AppleCentres and shit like that. Close them down and open 3-4 dozen stores around the country.

Keep an Apple Solutions Provider scheme going for consultants and service centers, but as far as retail stuff goes, Apple should be selling direct to the customer.

aaron_meredith
18th November 2004, 10:03 PM
I think i will go to bed now! :P
I Totally agree what your saying about major stores having apple products. if any other stores sold apple products apart from Dj's Megamart or Apple retailers i would be outraged and ashamed to be a apple owner.

benny gsr
18th November 2004, 10:09 PM
I have been into the Apple Centre Chadstone on numerous occasions, and on MOST not all of those occasions, the staff didn't have much idea. They were just "cool" lookin' guys who weren't particularly helpful. Compared to one experience with Apple Store at Chadstone where the guy new everything off the top of his head !

But I do agree, that going to an Apple store makes sense if you want back up support, but wouldn't it be like that with anything ? Eg. Buy a TV or good sound system from a specialised retailer and get better service.

iluvmymactoo
18th November 2004, 10:18 PM
The problem with Apple in department stores IMO is you usually get some peecee toting teenager standing in their selling something they don't believe in or have any knowledge of.

Once I was in Domayne Alexandria where they have a fantastic Apple setup, but the sales people have absolutely no idea. I actually heard the salesperson say "I don't think Macs have any firewall, I'm not really sure I use XP at home". They stand around looking bored and there was even a dell sitting next to the register, open and working.

I'd like to see more Apple Centres

macmate
18th November 2004, 10:24 PM
Originally posted by iluvmymactoo@Nov 18 2004, 10:18 PM
The problem with Apple in department stores IMO is you usually get some peecee toting teenager standing in their selling something they don't believe in or have any knowledge of.

Once I was in Domayne Alexandria where they have a fantastic Apple setup, but the sales people have absolutely no idea. I actually heard the salesperson say "I don't think Macs have any firewall, I'm not really sure I use XP at home". They stand around looking bored and there was even a dell sitting next to the register, open and working.

I'd like to see more Apple Centres
back in the day when they were selling them before i saw a 5200CD selling and it said it had a pentium processor in it. i told the sales person that they crossed out pentium on it.

sad but true

Phillip
18th November 2004, 11:08 PM
Originally posted by decryption@Nov 18 2004, 11:01 PM
Apple should just open their own stores and get it over with.
Stop fucking around with pokey AppleCentres and shit like that. Close them down and open 3-4 dozen stores around the country.

Keep an Apple Solutions Provider scheme going for consultants and service centers, but as far as retail stuff goes, Apple should be selling direct to the customer.
Yes, Yes.

But whats the Mac market share in Australia? Its like 2% for the USA and Apple gets the majority of profits there. So the Aussie Market Share would be slightly lower.

Right now, Apple wants to open stores thats going to MAKE MONEY. How much can they make starting a store say, at Pitt Street Mall in Sydney, (the 12th most expensive shopping area to rent in the world) and stay in business? Remember, Apple stores are grand places they are not cheap to make and maintain and with so little people buying Macs in Australia, they arn't going to be able to make much, if any.

What Apple should do now is to do the "Store within a Store" concept at Myer, Megamart, and DJs. get more people to buy Macs, and THEN starting opening stores. One in Sydney, Melbourne, Brisbane/Gold Coast. Mini stores in really big shopping centers (eg. Southland, Chadstone, Highpoint, and Knox, in Melbourne.

Something tells me though, this is gonna talk a while.

Edge
18th November 2004, 11:52 PM
Even the reputable resellers have trouble finding staff to meet the demanding types like us. I had to explain the hard drive function of an iPod recently when a new sales guy couldn't. Sealed the deal on a 40GB iPod. When a sales guy can't explain the functions of an iPod properly, you ought to be in trouble saleswise. Yet the iPods continue to walk off the shelves.

It is even harder in the big stores. Staff there can't even tell you about PC products, let alone niche products like Macs. They don't have as much reason to care. And have no real training to back it up. (Which doesn't necessarily reflect their willingness to please.)

I support the resellers like Next Byte and smaller operators. You can still walk in off the street, get a good deal on a superceded model, or pick up a second-hand machine, backed up by warranty and service. Or even pop in for a bit of useful advice, rumour-mongering or Mac-related tidbits. Try getting a discount in Myer, even for $3000+ items. No go. And forget about a Mac-related conversation, unless it ends with the sales guy saying, "Oh. I had no idea Macs could do that."

Currawong
19th November 2004, 06:49 AM
I understand Apple's actions. They can't justify their own stores in Australia with our relatively low sales - I'm surprised most Apple Centres stay afloat at all. The mini stores inside larger retailers make far more sense. As it is, i'm sure, like quite a few of us, I could sell Macs 10x better than many of the sales people in the large stores, but I've so vowed myself off selling computers ever again.... I have far more interesting aspects of retail to explore than sales now.

The small resellers though - they are almost all specialist, and cater to music, video and DTP professionals, and are virtually unaffected by Apple's actions. The Apple Centres affected are the front-line stores that sell to the general public.

yinyang
19th November 2004, 10:57 AM
Originally posted by Snowy28@Nov 18 2004, 09:59 PM
grammar mate, grammar. ;)

Nobody noticed my first post :(
hey snowy - you've decided to go local...! glad to see you here :D

as for the topic of the thread, i think the general consensus is that adequately trained staff are what is required, whether it's at megamart, DJs, domayne etc, and it's in apple aus's best interests to co-ordinate that first before we get a dedicated apple store (like london) or more likely some really well done store within stores, or maybe one of those mini stores. there is enough hype now behind apple/iPods to start looking at developing & cementing the computer sales.

currawong, you're right in that most of us here are much more enthusiastic about macs than many sales people, but that's what i mean by apple co-ordinating the staff - devoted macheads that are in the know about macs and pcs would have macs flying out in truckloads :P

i would consider selling them except i hate customers....not a good start!! ;)

internet
19th November 2004, 11:34 AM
Originally posted by decryption@Nov 18 2004, 10:01 PM
Apple should just open their own stores and get it over with.
Stop fucking around with pokey AppleCentres and shit like that. Close them down and open 3-4 dozen stores around the country.

Keep an Apple Solutions Provider scheme going for consultants and service centers, but as far as retail stuff goes, Apple should be selling direct to the customer.
i think apple knows the cost-risk-return of this, i'm sure they would've looked at it before

apple isn't clueless, a lot of research would've gone into allowing places like Myer Megamart to sell their products

macmate
19th November 2004, 12:04 PM
Originally posted by internet@Nov 19 2004, 11:34 AM
i think apple knows the cost-risk-return of this, i'm sure they would've looked at it before

apple isn't clueless, a lot of research would've gone into allowing places like Myer Megamart to sell their products
one of the top dogs at apple has confirmed that their new sales goal is really to just get apples in front of peoples photos. its not really how much myer sell but more that next time they go to buy a computer they will have the apple logo/look in their minds and actually consider it as an option. most people don't even do that. Once its an option in their head then most of the work is done.

frenchtoast
19th November 2004, 11:02 PM
I agree with macmate. More then anything Apples in major department stores are their to push the image of Apples, and the only people taking a slice of profit pie would be Apple themselves.

But to add. Why the hell would you knowingly go, espicially someone in this forum, to somewhere like Myer Megamart to buy an Apple when the sales staff don't know shit and couldn't care less, compared to a small independent apple reseller, who actually care and love the product, have boundless knowledge, and even sell below the average retail cost?

yinyang
19th November 2004, 11:10 PM
Originally posted by frenchtoast@Nov 19 2004, 11:02 PM

But to add. Why the hell would you knowingly go, espicially someone in this forum, to somewhere like Myer Megamart to buy an Apple when the sales staff don't know shit and couldn't care less, compared to a small independent apple reseller, who actually care and love the product, have boundless knowledge, and even sell below the average retail cost?
sometimes for convenience - i bought my airport express form DJs becuase none of the other apple resellers had them in stock (since that's where all the other macheads went...!) and i knew that there wasn't going to be any discount on them anyway.

but for a lot of others the big draw card is the interest free credit from the major chains - now if apple started offering terms like those in the US or UK then i think buying from them would be that much more attractive. personally i'm not interested in rentsmart, but i'm sure there are commercial reasons for not offering that service here.

jeremy
20th November 2004, 12:23 AM
Originally posted by Phillip@Nov 18 2004, 11:08 PM
Right now, Apple wants to open stores thats going to MAKE MONEY. How much can they make starting a store say, at Pitt Street Mall in Sydney, (the 12th most expensive shopping area to rent in the world) and stay in business? Remember, Apple stores are grand places they are not cheap to make and maintain and with so little people buying Macs in Australia, they arn't going to be able to make much, if any.
Considering that apple get 94% of the retail price when you buy from an AppleCentre, heck, they don't even need to open their own stores. Other people do it for them and somehow absorb the costs through other parts of their business (service, support, selling non-Apple products, I assume).

Makes me wonder though what kind of margins Megamart managed to negotiate. Wouldn't be surprised if they get a much better deal. Not to mention that I heard Megamart offering inkjet printers with their iBooks or something. Don't think AppleCentres could possibly afford that.

epowermac
20th November 2004, 01:48 AM
Hi All
Thought I'd throw in a couple of comments here because I can offer an insight into many different perspectives of the Apple business in Australia.

1) From Myer / DJ's and any other major retailer, the profit per sq mtr is what drives the business. It doesn’t matter if Apple want to get their product in front of people, its what the retailer makes out of it that counts. Now if Apple are, offering what they give most reseller's , that is a single digit margin, then they simply wouldn’t do it. They are getting better prices from Apple, and an allowance on the amount they sell. There is no way in hell, they would give up floor space, if they weren’t making there required $$$ / sq mtr. (Or store in store concept, where Apple are paying for the floor space). Either way the retailer is getting paid.

2) Apple Australia has always been about making money from the product and leaving brick and mortor sellers high and dry. There is no way a reseller can survive on selling their products without inflating the prices of add-ons and after sale service. This is very clear, if you want to be an Apple Reseller. You cannot simply say to sell Apple products. You have to demonstrate how you will increase Apple market share in Australia.

3) There is a very good reason why Apple Australia got out of some Apple Centres a few years ago and keep private companies to own and run Apple Centres. There is no money in them. They know they hold all the cards and the exposure to loosing money in the setup where they owned and operated Apple Centres was very high. (In current form)

We actually had the opportunity to buy two Apple Centre's that were in receivership on the Gold Coast couple of years ago. Going over the figures, even if the value to purchase was $0, we still wouldn’t have gone ahead.
The amount of money that business was loosing every month was enough to scare anybody away. The biggest reason why it was loosing so much money wasn’t all because of how it was run. The majority was the rules and regulations Apple Australia imposed on that Apple Centre.

4) The path Apple Australia is taking, in regards to opening up distribution, will only lead to a system, like here in the States. Where you can buy from any ware (Real or Virtual) and they run the Apple Centres for service and support. Which means in Australia, the privately owned Apple Centres will be left high and dry. Apple Australia will buy out the larger resellers , when they are just about to sink. The smaller ones will drown.

OK what does this all mean?
My prediction is in 5 years, you will be able to buy Apple Computers everywhere. Apple Centres will be owned by Apple Australia, for service, high end, education sales, and cordination of that states sales through major retailers.
Product knowledge for the sales people isn’t important, simply because customers they only want to know 3 things. Internet, Programs and easy to use. (As they do now).
The repeat customer already knows what they want and doesn’t need further sales information or what they don’t know, they can find out themselves via the Internet.

OK, time to put my crystal ball away

Robert

icant
20th November 2004, 04:43 AM
Personally, I think it 5 years time, things will be still much the same. i.e. still lots of privately owned chains of Apple stores. I somehow doubt that there will be lots of Apple self-owned stores will be in Australia.

That's just my personal view -- I have no inside information whatsoever. And in 5 years time (or even 5 days time), this comment may look stupid.

thebag
20th November 2004, 07:31 AM
Hi All,

There is one problem when the bigger retailers actually get their hooks into products like apple. Harvey Norman for example now sell iPods, how soon before they start selling Portables and Desktops. They would have a far greater buying capacity than your small resller. How soon before they offfer prices too good to be true and the little guy can't compete.

What happens to your smaller Apple reseller then?

There was a case in Richmond NSW where the local Apple Reseller(Kurrawood- who were excellent with service etc) Were forced to close because Apple took two of the biggest money spinners off them, supplying to Local Schools and servicing some of the later model laptops. They couldn't just rely on just selling software or accessories. This happened in an area with little copetition because the margins are so close in this sort of industry.

It's a shame if they good have stayed open for the birth of the iPod it probably would have given them a big kick along.

So when it was time to get my new iMac etc I had to go to nextbyte(my next closest retailer - and the service wasn't anywhere near as good as I was used to) and at the time (2001)I spent over $4k.

All I am saying is beware the big companies, yes they offer great bargains etc to start with, but what happens when all the competition is gone?

And what happens when you need to get things fixed or replaced.

Anyway I've had my rant for the morning

Mark

Phillip
20th November 2004, 01:23 PM
Originally posted by jeremy@Nov 20 2004, 01:23 AM
Considering that apple get 94% of the retail price when you buy from an AppleCentre, heck, they don't even need to open their own stores. Other people do it for them and somehow absorb the costs through other parts of their business (service, support, selling non-Apple products, I assume).
AppleStores aren't about gnerating money for Apple, but promoting the brand - and THEN get the profits. Apple Stores are designed to say what the Apple brand is and display products with the brand. Once people know more about the Apple Brand, they will consider something from them. Apple Australia might not see it that way, but Apple does and we all know who's king. Thats why the real Apple Stores in MajorCities are in large public areas because they are wanting to promote the brand.

Exocet
20th November 2004, 01:55 PM
To be fair with Megamart, the Brisbane store at least employs a trained salesman from Apple, rather than one of their own staffmembers.

Atomac
20th November 2004, 02:27 PM
I have bought all of my Mac gear through resellers and generally they are helpful wish well. Often they are endearingly incompetent.

I like to go into DJs and have a look at the Macs but I often leave feeling very distressed due to incorrect or outdated pricing/hardware or overheard misinformation. These stores just can't keep up with the latest changes, use a purchasing department who know only what Apple tell them and have non-enthusiast staff.

All that said, however, I believe that it is great for the brand to get out there and be seen. It fills my heart with gladness to see all that Apple hardware making the PCs look even sillier that they can achieve even by themselves.

I always used to believe that Apple wouldn't open retail stores in Australia. With the advent of mini-stores and the recently publcised push into Canada it seems less improbable. As the company is not working on the same margins as its resellers it would make sense. I think that within one to two years Apple will be here. I think that Apple is already trying to kill off its channel here as it is acheiving in America.

I feel sorry for all those involved in resellers at the moment. It is going to get harder and harder and their only hope is specialisation and diversification.

Currawong
20th November 2004, 02:45 PM
Some important notes: the retail chains, DEFINITELY don't get iPods cheaper than resellers. I can't speak for other products, but I seriously doubt the retail chains are getting them cheaper.

The $$$ for floor space aspect is more or less correct, but you'll find that the retail chains are more or less in the same boat, having to sell add-ons to make a profit. However, they aren't, as Apple Centres are, reliant entirely on Apple products and their peripherals, so in the end, it works out in their favour. This is how most resellers work that deal with professionals. All the money they make is in the truly expensive gear they sell. The idea, I strongly suspect with, say, Megamart, is to get more people in the door. With the store-in-a-store, I'd imagine there would be some kind of deal going on, assuming the stock is being sold by Apple.

With many of the Apple Centres, Apple Oz is still owed by them for the Buzzle debacle. When Apple presents to them ideas for marketing and making more sales, the response is often quite bad. Most Apple Centres don't know shit about retailing, as demonstrated by the fact that STILL people are spouting the same falcities about Apple, such as to do with speed, compatability and price that they did 10 YEARS AGO. Not to mention, how easy it is for a retailer to have their reputation seriously tarnished such as almost happened on here in another thread.

In summary, Apple Centres, and quite likely Apple Oz have failed Apple in Australia. The change is ultimately necessary.

aaron_meredith
20th November 2004, 03:39 PM
Everyones very right here, there should be a real puch top save the resellers in Australia. There should also be a push to get Apple Centres into Major Shopping Centres. At Chadstone in Melbourne, ther's a Apple Centre in the shopping centre, it's great to see it there too. Everyone always comes past and has a look at the products they have to offer, it's also just down the strop from Myer and DJs' but you always see people walking around with CompuNow Bags with Apple Products in them.

It would be great to see more of the Apple Centres mova away from single shops in a major shopping centre somewhere and move into Big Shopping Centres, how much more "in your face" could apple get!

jeremy
20th November 2004, 04:00 PM
Not a big fan of indoor shopping centres. Much prefer busy strip shopping centres with atram running through the middle. Walking down Chapel St, it's nice to see some iMacs glaring at you. Even the one on Whitehorse Rd in Mont Albert is fairly well exposed with a busy tram route passing by and all.

Currawong
20th November 2004, 06:10 PM
Aaron, considering the huge rent charges in shopping centres, Nextbyte are the only Apple Centre in Australia that could afford to open a shop inside a shopping centre, and even then it would make such losses that there it wouldn't be worth their while waiting for a profit to enter the equasion.

Snowy28
21st November 2004, 08:16 PM
I just noticed that all the computers they use in the new MegaMart ad (the one with the funky robot) are Apple's, and the Windows Desktop computer has the standard Apple background ... it's definately a paid promotion by Apple

aaron_meredith
21st November 2004, 09:51 PM
Well CompNow in Chadstone had made a pretty good go at things down there, i know one the guys that work there and they say there doing pretty well considering other options for the consumers @ chadstone.

Think of the CompNow Apple Centre @ Chadstone like a Apple Store mini, one there going to openthe US in next year. it's not that big, has everything you need to see on display and a nice looking sotre as well, very white and modern. If you live in melb go and see it for yourself. they have done a pretty good job!

But also have to agree, it's great to walk down chapel street or catch a tram down whitehorse road and see macs looking right at you.

Edge
21st November 2004, 09:54 PM
Originally posted by Snowy28@Nov 21 2004, 08:16 PM
... it's definitely a paid promotion by Apple
It's more likely that the art director for the ad prefers to use Macs. Visually, Macs have simple, clean lines and photograph better than the raft of ugly PCs out there.

Phillip
21st November 2004, 09:57 PM
Can everyone stop thinking Apple does paid promotions? You do know that everyone in the arts who designs stuff for the media use Macs right?

Currawong
22nd November 2004, 07:14 AM
Well, then Apple must pay for promotions of products that aren't there's, because the number of Macs I've seen as catalogue images - yes, it's because the design studio's use Macs and that was what they had on hand for pictures.

However, manufacturers do sometimes pay retailers the cost of promotion catalogues so that they can be a part of them.

Snowy28
26th November 2004, 05:04 PM
Hehe, got the new Megamart catalogue today, and on the back it has a 17inch iMac selling for 2499 - it doesn't say which model it is, but I'm guessing the lower end model, and they have a little bubble next to it saying - perfect for downloads - you can use BigPond music for only 99c a song!

Last time I checked BigPond doesn't work with Mac's ... not enough information, misinformation ... is MegaMart going to become the Australian version of BestBuy?

yinyang
26th November 2004, 10:19 PM
maybe one way for the bricks & mortar resellers here is to push the 'mac genius' idea in their own stores. imagine, a fully trained, friendly hardware & software guru that will go to hell and back to solve your problem, for FREE!! now to many of the people here, they probably would rarely use that service, but for the average joe off the street, you can sit down and speak to a person, face to face, and have you apple issues sorted out.

i don't know about you, but that would surely excite people, and eventually media in drawing people away from the dark side - well the ones that count ie mums and dads who just want the computers to work, whether it's email, tunes, photos, dvds, word etc.

my two cents worth...! ;)

jeremy
27th November 2004, 02:51 PM
Originally posted by yinyang@Nov 26 2004, 10:19 PM
maybe one way for the bricks & mortar resellers here is to push the 'mac genius' idea in their own stores. imagine, a fully trained, friendly hardware & software guru that will go to hell and back to solve your problem, for FREE!!
Nice idea, but who's going to pay them? The apple resellers already don't get enough of a margin and they make their money through offering services, so this would take away their biggest source of revenue. Don't see why they'd do it.

yinyang
27th November 2004, 10:04 PM
sometimes you have to spend a bit to make more, but it's easy for me to say - i don't run/own one of these shops. but as a retailing concept, it would definitely set apple apart from the rest of the bunch, and i suppose that's what apple as a whole wants to do...think different!!!