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sirstaunch
1st August 2011, 03:41 PM
Should nice...

Apple to Launch 3 HDTV Models by March 2012? | I Has Apple ! (http://www.ihasapple.com/2011/08/apple-to-launch-3-hdtv-models-by-march-2012/)

atcdev
1st August 2011, 06:23 PM
Extract from daring fireball :


"This Is the Craziest Thing I’ve Read in a While
Eric Savitz, Barron’s Tech Trader Daily:

Trip Chowdhry, an analyst with tiny Global Equities Research, contends that 7 minutes of the June 7 keynote by Apple CEO Steve Jobs has been blocked off for a presentation by Microsoft to talk about Visual Studio 2010, the company’s suite of development tools. Chowdhry says the new version of VS will allow developers to write native applications for the iPhone, iPad and Mac OS. And here’s the kicker: he thinks Microsoft’s presentation could be given by none other than Microsoft CEO Steve Ballmer.

That’d be something."

His earlier predictions are just as bad but maybe not as crazy. Iphone 3 will sell less than original iphone. Ipad will have oled screen.

The same guy now says apple is going to release a tv.

Read with care.

snark
1st August 2011, 06:26 PM
Any time I read anything Apple-related by a so-called 'pundit', I assume it to be false. I'll believe this one when I see it. If anything, they'll tweak the specs of the ATV2 to support 1080 output, but a big screen TV? No way.

Lutze
1st August 2011, 06:56 PM
Not so much taken with a pinch of salt but more like the WA SuperPit full of the stuff.

If it happens (something I doubt) it will be interesting to see what Apple do to change things. I remember a few years ago when all the rumour was that Apple were working with Volkswagen to bring about the iCar. I hope that the Hyundai cars are not the outcome (maybe they are, but it's the team that created the (c)ROKR phone for Motorola that did it? ;)

Vojtin
1st August 2011, 07:02 PM
I can imagine Apple will sell apple tv to LG or Sony or Samsung to create TV with iOS as a firmware.

snark
1st August 2011, 07:50 PM
I can imagine Apple will sell apple tv to LG or Sony or Samsung to create TV with iOS as a firmware.

After Apple's fabulously successful experiment with licensing their OS to third party manufactures in the 90's, that's even less likely than Apple making a TV themselves.

Exocet
1st August 2011, 08:21 PM
Betteridge's Law of Headlines - Wikipedia, the free encyclopedia (http://en.wikipedia.org/wiki/Betteridge's_Law_of_Headlines)

the8thark
2nd August 2011, 02:34 AM
Not going to happen anytime soon.

And here's why:

1. The race to the bottom is not their thing.
2. People keep their TV's for a long time. So Apple can't push out a new model every other year.
3. ACD quality at the jumbo tron TV sizes people expect these days is just not possible.
4. What can they do that's new. Not much. Apart from put the Apple TV inside the TV.
5. Remember "Bag of hurt"?
6. The Apple TV is still a hobby according to Apple. Why would Apple enter the market when their AppleTVs are not flying off the shelves.

Phormic
2nd August 2011, 03:35 PM
To be devil's advocate, I think you could argue a case where Apple should move into the TV and home entertainment market.

Apple demonstrated with the iPhone that they like entering markets where the status quo's model is broken. Where consumers are confronted by unnecessary complexity (as they see it) and through a process of simplification, make inroads.

Remember in 2006/07, when the first rumblings of them entering the mobile phone market emerged (and which was also written off as nonsense by all and sundry), they were entering a market that had reached saturation point, where margins were thin and where they had seemingly overwhelming competition from the entrenched players. However "smart phones" at the time were ugly, user hostile, overly complex and lorded over by the carriers.

Replace "carriers" with "cable TV companies" and you face a similar situation today. I have a home entertainment system which I enjoy but the process of setting up I loathe with a passion. The back of my cabinets looks like an explosion at a spaghetti factory. My amplifier was fixed a few weeks back and setting it all back up again drove me to tears. If Apple can offer a nice screen, with nice sound and huge pipe in the back, pumping whatever entertainment options I want, that requires minimal set-up, then I'm all over it.

Identify a market cursed with complexity. Simplify. Dominate. It's pretty simple.

nibbles
2nd August 2011, 03:45 PM
Maybe Apple will move into the TV market, but if they do it'll be once free-to-air live tv dies out which it inevitably will. I'm over live TV, if Apple signed a deal where I could have good quality (720p) content to my tv and it was available directly after airing (unlike the online services offered by Ten, Nine and Seven) for a fraction of the cost the TV shows on iTunes are now then i'd be all for the Apple TV especially if it came in 40 inches of ACD goodness.

~Coxy
2nd August 2011, 03:54 PM
Trip Chowdhry, an analyst with tiny Global Equities Research, contends that 7 minutes of the June 7 keynote by Apple CEO Steve Jobs has been blocked off for a presentation by Microsoft to talk about Visual Studio 2010, the company’s suite of development tools. Chowdhry says the new version of VS will allow developers to write native applications for the iPhone, iPad and Mac OS. And here’s the kicker: he thinks Microsoft’s presentation could be given by none other than Microsoft CEO Steve Ballmer.

This would really own if true. (and assuming you could use C#/.NET for Mac and iOS apps.)
I would feel sorry for the Mono guys who would probably lose out a lot of their revenues though.

Stez
2nd August 2011, 04:01 PM
For Apple to move into the TV market would be difficult. Let's pretend Foxtel is the only pay-TV provider in the world. How would Apple work with this? To be frank the Foxtel interface is shit. I'd love Apple to re-invent that but Foxtel won't budge. It was much easier with telcos and the iPhone. In a perfect world, Foxtel would be integrated into the Apple TV (the actual TV) and covered by an Apple UI. That would own, but again, not happening. Apple don't like putting their name to something that can have something shit plugged into it, making consumers think it's the Apple product that is rubbish. Just imagine if some of your Foxtel channels weren't working or, most likely as I stated before, the Foxtel UI is rubbish. People will associate that with Apple and they don't want that.

Let's not forget Apple's hate for ports either. People are going to want to hook up their Xbox or PS3 to this thing, but HDMI is a ''big bag of hurt''.

Personally, the iMac will be as far into the TV market that Apple will dare venture.

the8thark
2nd August 2011, 04:16 PM
It was much easier with telcos and the iPhone.
Not it was not. It was very hard with the telcos. In the US they asked the telcos to carry the original iPhone. And everyone except AT&T told Apple "Haha not a chance". AT&T are terrible but the only ones who would take a risk on the iPhone. But AT&T for their risk expected an exclusivity deal for a few years. That's why it took so long for the other US telcos to get the iPhone.

And internationally we cried "why don't we get the iPhone the same time as the US?". But it's a good thing we had to wait. By then our international carriers could see what a success the iPhone would be and realise how much profits it would make them. Knowing this most of them wanted in on the iPhone. Without the US going first, the many off the international carriers would have said no also.

And also all telcos add their own bloatware to the phones they sell. But Apple would have none of it. Apple's sleek interface and OS or nothing. And this is another reason that made it hard. Cause most of the US telcos said "none of our bloatware equals no iPhone on our carrier". It took the massive success of the iPhone with AT&T for the rest to suddenly want a piece of the action.

Stez
2nd August 2011, 04:23 PM
It was hard, but as hard as Foxtel allowed Apple to completely change the UI just for Apple TV's? No way.

Phormic
2nd August 2011, 04:26 PM
Why would they have anything to do with Cable TV providers? The number around the world would make your head spin, each with their own systems, specifications and requirements. Why wouldn't they do what they're in the process of doing with mobile phone carriers – bypass them entirely. It's not like they're lacking content.

The_Hawk
2nd August 2011, 04:34 PM
iTunes integration + iOS integration + TIVO like service including guide, series link, recording and video on demand all built into a TV... that's sort of the dream really isn't it. Sure I can do pretty much all that off my Mac Mini HTPC with a few add ons, but that really is a specialist product and even then building it INTO an LCD isn't really something I would see Apple wanting to get into for all the reasons people have said.

Now, a Mac Mini running Server integrated with a 4/6/8 drive NAS unit with a shiny apple logo on the front built around serving content around the house + proving a central file repository coupled to a cloud service...

the8thark
2nd August 2011, 04:49 PM
It was hard, but as hard as Foxtel allowed Apple to completely change the UI just for Apple TV's? No way.
Foxtel allowing Apple to use it's it's own UI for the service is just as likely as the telcos allowing Apple using it's own iPhone UI for the phone service. No difference.
And like the iPhone scenario - the TV one will be the same. Apple will ask all thew US Pay-TV carriers to come on board. And if any do the rest of the worlds carriers will be watching to see if joining with Apple is very profitable to them.
So in short very little difference with the phone carriers and pay-TV carriers to Apple.

But the smart thing to do would be bypass the Pay-TV carriers and get the content directly from the content providers. And I think that's their current strategy.

Stez
2nd August 2011, 04:51 PM
Why would they have anything to do with Cable TV providers? The number around the world would make your head spin, each with their own systems, specifications and requirements. Why wouldn't they do what they're in the process of doing with mobile phone carriers – bypass them entirely. It's not like they're lacking content.

Well then it goes back to the point I made earlier. People are still going to want to connect Foxtel to this thing. The Foxtel interface sucks. Apple have such closed systems because they don't want something that sucks to be able to connect to their product. That leaves them with the other option, not allowing it, which would mean not allowing any video ports pretty much. That would just make it an Apple TV box put into an actual Apple television. Nobody would buy it when they could just buy the Apple TV box and have all the other features like Xbox or PS3. See what I'm getting at here? It's just not happening, Apple have all they need to break into the living room, and it's available everywhere for $129.

iTy
3rd August 2011, 11:11 PM
Doubt it, but more likely that they'll start selling Apple TV enabled TV sets from partner manufacturers. That is, TVs that will sync/link up with iTunes etc.

Still, it would be nice to see a real 60" Apple designed TV