Seems pretty interesting! iPhones for all! It would be nice if they could do these iPhones outright. Awesome gift ideas (you can use these on iPods and Macs too).

Give someone an iPhone 3G Gift Card and when the lucky recipient comes in to redeem it, an Apple Retail Store Specialist will take care of every detail. The Specialist will get your recipient's iPhone 3G up and calling, set up email, and help customize the Home screen, choose some great iPhone applications, personalize ringtones, and find favorite songs.

Apple - iPhone - Gift Card